Status, taste, and money decoded
for the uncomfortably comfortable.
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“Gave me the language to describe my situation — and understand it.”
“People think I’m, frankly, more sophisticated than I am.”
“Required reading for the nouveau pauvre.”
“Makes me feel itchy, but I look forward to it every week.”
“A beautiful detox from the idiocy of hustleporn.”
“Warranted criticism offered with love.”
“Tools to separate my ambitions from the ones I was handed down.”
“Sent the piece on credential inflation to four colleagues before noon.”
Upper Middle Analytics Data
n = 313,000 data points
Where readers work
McKinsey
Google
The New York Times
Harvard
Amazon
Meta
The Atlantic
Columbia University
The Episcopal Church
Where readers live
New York Metro 19%
SF Metro 9%
The Suburbs 37%
LA Metro 7%
The Midwest 5%
London 1.5%
Reader earnings
$1.52M
Paid through Upper Middle Research
140K+
Active subscribers
And growing
$275K
Median HHI
vs. $80K nationally
Find Out How
You Compare
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