Reach the people who have almost everything.
We help semi-rich, time-poor Americans understand their choices and enjoy their lives. Because Upper Middle is principally monetized through targeted professional surveys sold to Bain, McKinsey, and the Fortune 500, we exclusively target high-income professionals in major U.S. metros. We reach 123,000.
Millennials, set to inherit trillions (but yet to do so), are the core of the white-collar working class. Defined by access to capital and opportunity — but not necessarily either yet.
A work/play hard generation interested in domestic and professional efficiency. They consume seriously, travel deliberately, and spend money on things that signal taste rather than just wealth.
Scar tissue from the Great Recession persists. White-collar layoffs and the advent of AI drive real anxiety among privileged people who want solutions and peer data above all else.
% of readers in each net worth bracket
Source: Upper Middle reader survey, n=10,000. Net worth tiers represent personal investable assets excluding primary residence.
Upper Middle focuses on keeping CPMs low and working closely with sponsors. We accommodate specific asks, suggest language, and deliver data for internal and external use.
Dedicated emails are available to aligned brands.
Every sponsorship includes integration into a thematic survey tied to that issue's topic. This isn't a banner impression — it's active participation from readers who self-select into a poll about topics directly relevant to your product category. Survey takers skew measurably higher net worth than the general list, creating a self-selected premium cohort inside an already-premium audience. The raw data is yours to use for internal analysis or earned media.
Upper Middle readers are business leaders, the majority of whom participate in budgeting discussions. Our well-educated audience skews toward roles involving expertise and/or certification — making this a rare low-CPM path to enterprise decision-makers.
Interested in reaching 123,000 high-earning professionals? Fill out the form below and Andrew will be in touch.